tag:blogger.com,1999:blog-992108387321319597.post6564088315455641897..comments2023-09-21T17:37:45.364+02:00Comments on Social Media Technologies: Social TV Trendspargmanhttp://www.blogger.com/profile/17208443783482286491noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-992108387321319597.post-67646066347639061262011-11-21T16:19:32.394+01:002011-11-21T16:19:32.394+01:00Here's an update on the area of Social TV:
50...Here's an update on the area of Social TV:<br /><br />50 Apps That Socialize Your TV<br />http://blog.seevibes.com/social-tv-app/50-apps-that-socialize-your-tv/Matthias G.https://www.blogger.com/profile/11335435741345036425noreply@blogger.comtag:blogger.com,1999:blog-992108387321319597.post-90185038379480042312011-11-08T08:50:38.615+01:002011-11-08T08:50:38.615+01:00I agree that TV has to use the two or more screen ...I agree that TV has to use the two or more screen solution more and more to keep up to date with the technology. I think it is a really interesting subject and I did some research on how the US-sitcom 'How I Met Your Mother' uses different solutions to engage the audience. On one hand it is necessary for the broadcasters to follow new trends but it also offers them the possibility (in the case of sitcoms or series) to create a whole world around the characters so people can sort of 'live' the series. <br />In the case of 'How I Met Your Mother' they use different options to do so:<br />-they create all homepages that are named in the show (mysteriousdrx.com; barneysvideoresume.com; canadiansexacts.org and many more)<br />-they created a myspace profile for 'Robin Sparkles' the singer name of one of the characters<br />-Barney's blog can be read on the internet and he can be followed by twitter, so it seems as if he was a real person <br />-'Not-A-Fathers-Day' Merchandising articles are available online; (Barney celebrates when he finds out that he is NOT gonna be a father)<br />-the slapsgiving countdown was a real homepage as well<br />-in the superbowl episode Barney holds up his phone numnber on national TV in the hope of getting in contact with girls, when fans called this number they could listen to Barney inviting them to a date in the pub where 'How I Met Your MOther' takes place.<br /><br />So on different platforms fans get the impression that the people in the series really exist which makes it easier for them to engage in a 'relatenship'. This phenomenon is called parasocial relationships. And is a most interesting subject.Leonorehttps://www.blogger.com/profile/11379044617120034205noreply@blogger.comtag:blogger.com,1999:blog-992108387321319597.post-67254783683018892722011-11-04T00:47:45.087+01:002011-11-04T00:47:45.087+01:00I think it might be both. On the one hand the TV i...I think it might be both. On the one hand the TV industry especially is facing a shift to the on demand usage of their main content being TV series. Therefore they have to emphasize on the unique attribute of TV: live programs. Things like actors tweeting will the show is on air or direct live engagement with the audience are ways to embrace the possibilities of applications like Twitter to strengthen the bond with the TV content.<br />And I think again we have a topic where a critical mass is needed, there are just to few people especially in Europe that use such services to tell if such services have an impact on the audience and the experience of watching TV with friends (at least virtually).Matthias G.https://www.blogger.com/profile/11335435741345036425noreply@blogger.comtag:blogger.com,1999:blog-992108387321319597.post-32574233176196896132011-11-04T00:36:22.510+01:002011-11-04T00:36:22.510+01:00I have to admit I haven't used or even thought...I have to admit I haven't used or even thought about social TV.<br /><br />"More and more TV shows integrate hashtags in the program or try to get into contact with the audience while watching the show"<br /><br />I can't decide if this is defensive (try to "win back" lost audiences) or offensive (*everybody* watches TV and now TV will be better/more social/interactive than ever before)?pargmanhttps://www.blogger.com/profile/17208443783482286491noreply@blogger.com