Marketing yourself in social media networks

Because we often talked about the image people create on social media networks, I thought this article about How to Create a Social Media Marketing Schedule could make an interesting read. To be honest, I think people shouldn't be so insecure about using social media. If you want to go along and post 100 Tweets a day, just go ahead (however, I might filter you out of my feeds). And if you don't want to post anything, then just leave it, but to follow some guideline on how to market yourself best, seems a bit weird. Would you guys inform yourselves on how to "behave" on social media platforms in order to make a good impression?