Hey guys!
Do you remember the lecture with Pernilla when she mentioned that many organizations feel the preassure of using different social media tools? I found a nice article in The New York Times about that issue. Perhaps it could be a nice extenssion to this discussion.
http://boss.blogs.nytimes.com/2011/06/20/should-every-business-invest-in-social-media/
This neatly connects to our guest lecture this week.
SvaraRaderaDo read the article and by all means have a look at the linked infographic (http://socialtimes.com/real-cost-of-social-media-infographic_b63360) and think about questions you might have for Therese who works as an online market manager.