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torsdag 10 november 2011

Speaking of managing social media...

Ashton Kutcher, the actor who's known as the dude that was looking for his car in the film Dude, Where's My Car? and the not-too-bright youngster in That 70's Show is also an active investor in the startup scene and has a pretty impressive count of over eight million Twitter followers.

That eight million just backfired in a big way when Ashton came home last night and sent out a casual tweet commenting a news headline about a college football coach being fired. Turns out the coach had been involved in covering up an incident of sexual abuse of a minor and Ashton got a lot of heat for standing up to the guy - without actually checking the story behind the headline.

What's interesting in this as far as social media is concerned is the conclusion Ashton Kutcher comes to and describes in an apologetig blog post: he declares that Twitter has become a mass publishing platform that's too big for him to handle and hands the control over his account to his PR firm.

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