The article is here.
Obermutten, a tiny swiss village, has its own page on Facebook. Anyone who "likes" that page, and so gets aware with the existence of this town, will se his/her photo put onto the Commune's official notice board.
Anybody anywhere can "become Swiss" in this way.
After only three days, the village already has fifteen times more fans than residents, and this number is growing by the day.
Thanks to social media, there are no more boundaries to go through.