One of the key players in the area of Social TV is Twitter. More and more TV shows integrate hashtags in the program or try to get into contact with the audience while watching the show. This video gives a really good of example of what I'm talking about:
In the area of Social TV more and more "social check-in" services appear giving users the possibility to check into different types of media, but especially TV shows and movies, like foursquare or Facebook Places allow you to check into locations. Sharing what you're watching and what you think about the show is becoming more important especially in the USA. The two big players in this area are GetGlue and Miso.
GetGlue is one of the biggest services with over one million users especially in the US and a broad field of cooperation with TV networks, movie studios and other content creators. The users are rewarded for checking in with stickers most of them provided through the several content providers.
Miso on the other hand focuses more on TV giving the possibility to check into individual episodes of TV shows or matches of your favorite soccer team. The start-up that is also funded by Google Ventures is trying to expand it's functionality through syncing with your set-top box:
Another kind of applications is represented through Shazam and IntoNow. The first one got famous through the possibility to tag music you discover and is also expanding this into the TV program. But more importantly Shazam is teaming up with more and more TV stations to create the ability to tag TV series and thereby unlock additional content of the TV show.
IntoNow is a very young start-up that despite this fact has been acquired by Yahoo after 12 weeks of existence in the spring of 2011. With the help of IntoNow's Soundprint technology built into their application the user can check into nearly every program avaible even live programs like sports events. The app listens for some seconds to the TV program and compares the recording through digital watermarks with the live recordings in their database to determine what the user is watching. IntoNow created a very nice use case with Pepsi to show the marketing possibilities and with the support of Yahoo released a new version of their app for iPad and Android devices just yesterday.
Here is another very good video on the future of Social TV:
And one of the best blogs on the topic is lostremote, for everyone who might be interested in more information and use cases.´
That's enough input for one, but what do you guys think? Is there a future for Social TV and how might this future look like?